Not everyone who buys products on RPGNow/DriveThruRPG accepts emails from those who published the product they purchased.
This is often understandable. Fear of having your email account flooded with updates from many different publishers can account for this – although this can be a good reason to set up a separate email account.
Not getting emails from publishers means that you can miss out on special offers. For example, the recently released Tomes of Alchemy had a special discount sent out to everyone who had purchased a product previously, and agreed to receive emails.
This wasn’t everyone who had purchased of course. Those who hadn’t agreed to accept emails didn’t receive this special discount. Some of those who did took advantage of it. It’s possible that some of those who hadn’t subscribed bought the product at the full price, missing out on a discount.
We often target emails to a certain degree, although finer targeting is going to become less possible as more products are published. Still, at the moment, assuming that you qualify for every email sent out, this only means one email a week. Most won’t be discounted, but some will, with the discounts tending to be for the more expensive products.
I’ve just reinvested some of my publisher earnings into buying a new template set.
It’s From the Lost Library, one of the rather nice template sets published by Lord Zsezse Works. The set consists of four cover designs and four page designs, in US Letter and A4 sizes. I’ll have to decide which size will work best.
I’m not certain whether or not I’ll use the graphics for any of the existing “Things” book and item lists. I do plan to upgrade the graphics on those at some point; I’d just like to use something a bit more modern, given that they are aimed at modern campaigns.
I do have a number of supplements that have needed formatting for a while which I am going to use the templates with.
Well, I’ve finally installed WordPress on the domain as I planned to, rather than simply having it redirecting to the publisher page on RPGNow.
As can be seen, there is still a lot of work to do on the site – it’s up and that’s about it. I did plan out a few things beforehand, so I know at least some of the things that need doing. There are still plugins that need adding for one, and some customisation to the current theme.
I will probably keep the default theme up for now, rather than change it, and wait until I find/buy a good one.